Skechers to pay $45 million for misleading shoe marketing
RALEIGH, NC (WBTV)- Skechers will pay $45 million for misleading consumers about
its toning footwear line, Attorney General Roy Cooper announced Wednesday.
"Consumers looking to lose weight or get in shape deserve
accurate information about the products, not overhyped claims," Cooper
said. "Companies must be held accountable when they make claims they
can't support."
Cooper,
attorneys general from 44 other states and the Federal Trade Commission allege
that Skechers made health-related claims in marketing, packaging, advertising,
and selling its line of rocker-bottom shoe products including Shape-ups,
Tone-ups, and the Skechers Resistance Runner that were not adequately
substantiated at the time the claims were made.
































